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| Keyword Toolkit Has The Cure For The AdWords Blues |
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Whilst most online advertisers are panicking about apparently rising advertising costs following Google's recent AdWords pricing change, Keyword Toolkit customers are benefiting more than ever from cheaper clicks. (PRWEB) October 5, 2005 -- Whilst most online advertisers are panicking about apparently rising advertising costs following Google's recent AdWords pricing change, Keyword Toolkit customers are benefiting more than ever from cheaper clicks. Google AdWords - probably the most popular pay per click advertising program on the internet - recently changed their pricing model. Previously, the cheapest click you could buy was 5 cents. But there was a catch. To get those 5 cents clicks, you needed to make sure your ad got good enough clickthrough (CTR) that your keywords weren't disabled. The new pricing model offers the opportunity of clicks at 1 cent. But there's a catch! Google will disable keywords that it thinks won't get a good CTR. What determines the CTR? An overriding factor is competition. That means that competitive keywords are getting more expensive, as advertisers enter into a bidding war for the top terms. Keyword-Toolkit.com, the provider of keyword management software for webmasters and PPC advertisers, thinks the changes are great news though. Speaking at the launch of their newly upgraded Keyword Toolkit PC Edition, Henry Eldridge-Doyle said "Advertisers seem to be panic-buying high competition search terms, bidding up prices to ridiculous levels to ensure their keywords remain active. Meanwhile our customers are realising cheaper-than-ever bid prices thanks to their ability to quickly produce massive laser-targeted keyword lists". He went on to explain, "Tier-One keywords will always cost more; there's more competition due to lazy marketers not making the effort to get better targeted phrases. Our customers meanwhile, are able to use geo-targeting to micro levels to pick up thousands upon thousands of lesser searched Tier-Two terms, as low as 1 cent per click. When you add up the traffic generated by those terms, it almost always outweighs that available from Tier-One keywords, and at a much lower cost." "With internet searchers trending towards longer, multi-word keyword phrases, and 50% of all internet searches being unique, the future is in Tier-Two keywords," explained Mr Eldridge-Doyle. The latest version of Keyword Toolkit PC Edition has increased the capacity of the powerful Linker function, which means keyword lists can be built even bigger than before. It also sees a more versatile version of the powerful Quarantine function added, giving AdWords advertisers more control than ever over splitting and cleaning of keyword lists. More information and a free trial copy of the software, can be found at http://www.Keyword-Toolkit.com. |
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