Google AdWords offers online advertising that can bring a flood of willing buyers to your site in less than 30 minutes. AdWords can produce more sales (and profits) than almost any other form of Internet marketing, but Google’s complex and competitive system ensures financial disaster for the unprepared. Online advertising with AdWords has been compared to entering a lottery. The potential payout is huge. Many people try it. The first few times they try, almost everyone loses money. The difference between AdWords and a lottery is that winning a lottery is a random event. Winning with AdWords, on the other hand, requires knowledge and skill. A few people actually make substantial profits using Google AdWords. Perry S. Marshall, author of “The Definitive Guide To Google AdWords” describes himself as “… one of a tiny handful of experts on this new advertising medium.” Marshall makes extensive use of AdWords to advertise his own products and services, and he also runs campaigns for clients, so he writes based on experience rather than untested theory. His free 5-day email course to help create profitable AdWords campaigns is available here:
http://NetInstitute.com/adwords Mastery of other forms of Internet marketing isn’t enough to ensure success with Adwords. Neil Shearing, Ph.D, had several years of experience marketing successfully online when he experimented with Google AdWords to advertise his spider software. He even engaged the assistance of Arun Agrawl, a search engine optimization specialist. The campaign was, in Shearing’s words, “… a long way from being profitable.” A detailed account of the AdWords campaign “How I Threw $2470.06 Down The Google AdWords Toilet” is available for immediate free download here:
http://NetInstitute.com/adw Why is running a profitable Google AdWords campaign so difficult even for experienced marketers? Two closely related factors seem to be the primary culprits. Competition for many key phrases has become intense. Bids of $5 or more for each click through are common for the most competitive (and presumably lucrative) phrases. The second factor is Google’s unique way of determining the rank for ads. Click through rate is given the same weight as the amount bid. Because of this, appealing ads by your competitors may get top positions even if you’ve outbid them. To find ways of overcoming these obstacles, get Perry Marshall’s free five day AdWords course here:
http://NetInstitute.com/adwords About the author: Jim Pryke provided search engine marketing expertise to his clients as president of NetInstitute Inc. for more than six years beginning in 1997. He has now moved on to a career in social services, but he can’t resist dabbling in search engine marketing and sharing his experience.
