The misuse of keyword matching by many businesses can lead to humorous results at best, disastrous at worst. Stemming from a misunderstanding of how Adwords display adverts, your business could automatically turn customers away rather than provide automated lead generation. Dorset, UK (PRWEB) July 14 2005 -- Does your business alienate potential customers 24 hours a day, 7 days a week? Prospective customers may right now be testing whether your business is aware of a little trick that may mean they stay a prospect or become a customer. You can find out very quickly whether you run the risk of alienating prospects - simply type your primary company product or service into the Google Search engine prefixed by a word like: “bad”, “terrible”, “awful” etc… Tom O’Brien, Director of PDQProspects.com said, “It can be fun to type in a phrase like ‘bad plumber’ or ‘bad pr company’ to see who is shooting themselves in the foot. Companies are failing to use negative keyword matching correctly to ensure they are kept from such listings. Although this appears a benign issue to some, who is to say your potential customer may think otherwise?” “With pay per click advertising increasing in popularity year on year for the foreseeable future, little tricks like this will be used by prospects to gauge professionalism and by competitors to draw unfavourable attention to your site as well.” Automated lead generation is the goal of pay per click systems like Google Adwords. Your business however, may be setting itself up for automatic customer annoyance. PDQProspects.com has developed an e-mail series detailing other Adwords tips and tricks for website owners. It can be obtained by visiting: http://www.pdqprospects.com/index.html About PDQProspects.com PDQProspects.com is a leading provider of Google Adwords Campaign Management & Optimisation services making a measurable difference to business advertising success all over the world. Contact: Tom O’Brien, Company Director PDQProspects.com 0044 1202 739963 e-mail protected from spam bots http://www.pdqprospects.com

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